The question begins: why do you need tips for writing website homepage?
Homepage is the first impression of your website. How it captivates people is directly related to how people react to it. It is the first page of a magazine or a newspaper or the front of a shopping mall. Everything is showcased according to the people that the website or the mall serves.
Why is website homepage important?
Online audience has little time in which they want to find the most effective website for them, product, information or otherwise. Thus, it is within seconds that they decide if they like you or not. This decision happens on the homepage. A visitor will only become a regular if they like and want what they see.
Use the website homepage smartly and your visitors can be your subscribers.
What is the user looking for?
Every website desires to give the audience what they serve and while that is the essence, the online user who just landed on your site is only interested in their needs, not yours. Make sure to match your service, product or information to that of your audience.
For example, a user who needs keyword research will land on a SEO website but seeing the term SEO on the front page will not be enough. One of the rules for writing website homepage in this situation is a subtext, a broader term or a showcase menu.
All the products and services on a website cannot be stuffed on the homepage. You need second and third level pages to expand on your services. How do you navigate them to the right place without loosing their attention?
Here are all the astute tips for writing website homepage that will captivate your visitors:
- Start with a powerful headline
What catches more attention? A bundle of text or a bold punchline? The obvious answer in the today’s changing scenario is the latter. No one has time to look at the explanatory paragraphs right on the first page of your website. The top level, the entry is the attraction. Tell your visitors about your website with a headline that falls between 3 to 8 words.
I could say 1 to 10 but none actually uses a one world headline (even portfolios have 2 words: a name) or a 10 word headline (imagine how camped it would look).
- Explain your website based on the headline
You want your audience to know what you do but headlines don’t always convey the whole message. Expand on the headline. Don’t make it a paragraph. Being concise is the key. Keep it where the eye is drawn. This mostly goes right below the headline.
If you audience has to scroll to get to your message, they are gone.
- Menu visibility
Now that we have established how the fist column looks, the next important things is navigation. Remember: no hamburger menu. If your audience has to click on the three lines to look at the menu, to them, it is another few seconds wasted. It’s out of style.
Put your menu right on the front page and make sure to interconnect all the second and third level pages as well. Maneuverability is vital.
- Sidebar and Footers
Header is used for headlines, subtexts, social links and menu. But not everything can fit in their. Some people use drop downs and that works just fine. A better way to do it would be to use the sidebar. Many people use it as an about section or a category expansion. Use it for your third level pages.
As for the footer, use it for something that the viewer doesn’t immediately need but it adds value to your site’s credibility. Testimonials, reviews, certificates, badges and partners are the best examples.
- Include SEO Keywords
Now comes the stuffing without the stuffing. In simpler language, the words you type in your search engine as query is a keyword. Your services are your keywords. When a user searches for these keywords, the search engine will list your website in their result if the search term matches.
On an average, using 4 to 5 keywords is among the rules for writing website homepage. Don’t clutter, spread them out.
- Use active voice
Compared to past 10 years, website writing has changed. In the past, web writing meant informative content, no personal touches and a passive voice. The reading felt like a monologue. Today’s trend asks for conversational tones, personal stories, relatable content, fact citations and above all, active voice.
- Go for an uncluttered design
Positive aesthetics is one of the major rules for writing website homepage. You cannot put a theme on your website just because you like it. The website theme and design sets the stage and creates a vibe around your page.
For example, a flower patterned theme would not work for a advice page just as a photography theme would not work for a dream journal. For a safer choice, most people go with blues or whites, for everyone likes blue and white makes the page looks spacious.
This one needs no reasoning. Check and re-check before publishing. My favorite method is to get away from it after writing and going back to it after a few hours or a day.
- Call-To-Action (optional)
Ideally, a homepage shouldn’t need a C.T.A; but some, like government websites or online niche service selling websites, have use for it.
The user didn’t come to your page to look at the homepage. It wants to go somewhere. If needed, Use the C.T.A to lead them to their destination.
These are some of the major tips for writing website homepage, even content. For a better understanding of these tips, open your favorite websites or a high ranking website on any topic and look for these pointers.
As one of the thumb rules for writing website homepage is to understand that homepage is a means to an end; for you and for the user.
Good luck creating.
See you next blog!